Finding Your Reason For Success

Before the success of my business importing and selling products on Amazon, I had a low point when I lived in a trailer—yes, a trailer. Now, I was very thankful for that trailer because at least I had a roof over our heads. The problem wasn’t the actual trailer but the fact that I couldn’t afford to have the tank filled with gas to heat the trailer. Even in southern Alabama, it can get pretty cold in the winter months, and I vividly remember during one of the colder nights having to sleep next to my daughter to keep her warm. I can’t think of a better motivator for success than that.

So I had the reason why. Now I just needed an opportunity that I could stick with until I met success. When a new form of entrepreneurship crossed my path, I was skeptical. I had tried out so many “get rich” ideas already. Failure makes it hard to keep an open mind, but for some reason I decided to take a look at this last opportunity, and I’m very glad I did.

Practically overnight my mind was opened to a business type I hadn’t yet considered—selling physical products via e-commerce through a program such as Amazon FBA. At that time, I didn’t know that Amazon FBA (Fulfillment by Amazon) or any other third-party logistics programs even existed. This was a completely foreign concept to me, and, like I said, I was skeptical. But as soon as someone showed me that it was possible to have someone else fulfill your orders and handle customer returns, I realized this could be a gold mine.

I was starting from square one with this concept. I had never considered the idea of importing goods from overseas. I had no idea whatsoever how someone could manage to get their hands on any kind of inventory outside of opening their own factory.

So what did I do? I studied like hell everything I could get my hands on because I had the idea that this was the lucrative business I’d been waiting for.

Fast-forward several months and I’m running an extremely successful business, consulting and helping others run businesses, and lending my expertise to services that assist e-commerce entrepreneurs as well. What? Did I say several months? Yep, I am the quintessential overnight success. However, we’re going to need to talk more about what success in this business actually means. More about that later. Right now I’ll just say that in less than a year I managed to turn my life from the stagnant path it was on to one that was definitely pointed upward. I now set my own hours from home, and the thermostat stays at a very comfortable 73° F, and, most importantly, my children want for nothing.

— Anthony Lee